May 23, 2022
How L.earn Is Reimagining Education, Content and Job Hunting
For most young job aspirants in smaller towns and villages, choosing a job depends almost entirely on their circle of friends and relatives. Their knowledge of what jobs are available is highly dependent on other peoples’ experiences, with little regard for their own skills, interests, or aspirations. They often end up choosing what is familiar or grabbing the first opportunity that comes their way. This gamble is one that may or may not work out — a handful learn quickly, move up the ladder, and even dabble in micro-entrepreneurship. But a vast majority switch jobs frequently or stay in jobs they do not really enjoy to make ends meet. This is a problem for both employee and employer because it leads to high rates of attrition, dissatisfaction and in some cases even behavioural issues.
One effective way to find the right job for a given skill set is to broaden one's network and get advice from experts and people who know better — this is where L.earn comes in. The platform offers access to a community of blue- and grey-collar workers who work across industries and experience levels. They offer unbiased and authentic views of what each job entails, the skills required, and even details about the application process. This helps workers broaden their horizons and learn about opportunities that they may be better suited to. The fact that these videos are made by people like them adds a level of trust to the process.
Through L.earn, GoodWorker aims to democratise access to information about a variety of jobs, industries, pay scales and more, which can help aspiring workers make informed decisions about their careers. The platform provides access to like-minded peers who form a robust support system, through which aspirants can learn how to crack interviews, negotiate pay, and understand their growth within an organisation.
L.earn aims to revolutionise learning by creating user centric and personalised content in a bite-sized and just-in-time format. While some information may be available online, it is usually unorganised and often difficult to find — especially if the person searching does not know exactly what they are looking for. Through L.earn, the content is automatically personalised based on the job seeker’s interests and skills. Learners can also search by parameters that are important to them and discover relevant content instantly. The content is presented in short, easy-to-consume snippets, often not longer than a couple of minutes. Consequently, job seekers get their questions answered immediately and can make decisions in real-time about the jobs they want to apply for.
The model of short, bite-sized content takes its inspiration from popular social media apps that are increasingly popular among this target group, which makes it easy to adopt thanks to its short-form video interface. However, that is where the similarities end, as this platform is not meant for entertainment or as a social media alternative — its purpose is to simply impart job and life-skills-related information in the most convenient and easy-to-use manner.
Over time, GoodWorker plans to take a leaf out of the content creator playbook and will look at ways to monetise the content on the platform. This way, creators are incentivised to create these videos and become influencers in their own way in the long term. For example, content creators can charge for premium content such as courses or exclusive sessions, brands can partner with creators on promoted content, and companies can even use the platform as a lead-gen service, offering teaser content that attracts users to their paid services. Creators can also earn additional revenue by providing their expertise on the platform and guiding learners on their journey.
Eventually, we see a lot of change coming in the way jobs are sought out. The idea is to make sure that formal education (or lack thereof) does not hold someone back from landing a good job. In fact, this is a step towards reimagining education in the digital age. In addition, the platform will make learning much more affordable for those in smaller towns, enabling them to explore opportunities that were hitherto unavailable to them. All in all, this is one small step towards creating a more empowered and knowledgeable workforce — an audacious goal, to be sure, but one that is achievable.